Mitsubishi Fuso
Interactive 3D exhibit and 3D web app
Auszeichnungen
Mitsubishi FUSO app
3D web app & 3D touchscreen app for Mitsubishi FUSO (Daimler AG)
The app playfully conveys the functioning principle of the powerful hybrid drive and vividly communicates production properties such as energy recovery and the standard start-stop function.
Features
3D simulation
Edutainment
Crossmedia
Platform
Windows
Desktop Browser
Mobile Browser
Desktop Browser
Mobile Browser
Device
Desktop
Smartphone
Tablet
Multitouchscreen
Smartphone
Tablet
Multitouchscreen
Challenge
At the IAA Commercial Vehicles, FUSO presented the new Canter Eco Hybrid with innovative hybrid drive for the first time in Europe. Since this drive principle is not very easy to understand, we received the order to communicate the benefits based on our interactive 3D marketing methods.
Implementation
In the course of the campaign we developed a cross-media, interactive 3D app by order of Panama. As part of a web special, it was also intended to be just as convincing as it was as a touchscreen app at the IAA. For that reason, we optimally adapted it to the framework conditions of the platform.
Infos
Customer: Mitsubishi FUSO (Daimler AG)
Advertising agency: Panama
Digital agency: Solid White
