Mitsubishi Fuso
Interactive 3D exhibit and 3D web app

Mitsubishi FUSO app

3D web app & 3D touchscreen app for Mitsubishi FUSO (Daimler AG)

The app playfully conveys the functioning principle of the powerful hybrid drive and vividly communicates production properties such as energy recovery and the standard start-stop function.


3D simulation

Platform Windows
Desktop Browser
Mobile Browser
Device Desktop

At the IAA Commercial Vehicles, FUSO presented the new Canter Eco Hybrid with innovative hybrid drive for the first time in Europe. Since this drive principle is not very easy to understand, we received the order to communicate the benefits based on our interactive 3D marketing methods.


In the course of the campaign we developed a cross-media, interactive 3D app by order of Panama. As part of a web special, it was also intended to be just as convincing as it was as a touchscreen app at the IAA. For that reason, we optimally adapted it to the framework conditions of the platform.


Customer: Mitsubishi FUSO (Daimler AG)
Advertising agency: Panama
Digital agency: Solid White

  • Mitsubishi Fuso Galerie 1
  • Mitsubishi Fuso Galerie 2
  • Mitsubishi Fuso Galerie 3
We use cookies
Um die Website optimal gestalten und Ihnen an Ihre Interessen angepasste, nutzungsbasierte Informationen anzeigen zu können, verwenden wir sogenannte Cookies von Drittanbietern. Durch die Nutzung dieser Website stimmen Sie der Nutzung und Speicherung von Cookies zu. Detaillierte Informationen über den Einsatz von Cookies auf dieser Website erhalten Sie durch Klick auf „Weitere Informationen“