Interactive trade fair installation iOS & desktop app
The "Glass Car 3.0" app is used successfully at trade fairs and in sales.
Actual state analysis
Redesign
New UX concept
The Schaeffler Group is a worldwide leading, integrated automobile and industry supplier. For the company’s newest trade fair appearance, the "GlassCar 3.0" app needed a face- and UX-lift to further improve the user-friendliness. In addition, an iPad version was added to the existing application.
Following an analysis of the current state and the definition of new or changed requirements, optimisation possibilities were identified. The new design and UX concept were subsequently integrated into a smoothly running trade fair application through the close collaboration with the developers of Seven M.
Customer: Schaeffler AG AG
Digital agency: Solid White