Oral-B - The iO™ SERIES

Interactive experience of product benefits and configuration options in B2C

The web app interactively conveys a whole range of innovative functions of the iO™ SERIES and shows which configurations are possible. In addition to a "standalone" version, e.g. for events, the app is embedded in the Oral-B webshop and in various drugstore webshops.

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Features

B2C
WebGL
Embedded in web shops
Configurator
Multilingual

Platform Desktop Browser
Mobile Browser
WebGL

Device Desktop
Smartphone
Tablet
Multitouchscreen

Challenge

In addition to magnetic technology, the Oral-B iO™ SERIES offers a wide range of technical innovations, user-friendliness and customization options. All aspects should also be communicated in an innovative, playful and realistic way.

Implementation

Based on CAD and WebGL, we developed various interactions to illustrate the features and visualize the configuration options.

Infos

Client: Procter & Gamble
Agency: East End Communications
Digital agency: Solid White

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